Channel Marketing »

[29 Aug 2011 | No Comment | 620 Views]

Recent ABI Research indicates that retailers have already spent $220.9 million this year on mobile devices and it is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011.
With the overwhelming abundance of devices, carriers, rate plans, features and accessories available, it is easy to understand how difficult it can be for retailers to gain comprehensive point-of-sale (POS) data while at the same time maintaining a simplified shopping process for customers and providing a better in-store experience. ECHANNELLINE

Channel Marketing »

[26 Aug 2011 | No Comment | 625 Views]

Google has enhanced its Analytics software to include the digital advertising path shoppers are exposed to before they make a purchase. According to InternetRetailer, the innovation is said to improve advertising focus and help drive sale conversions as it offers a transparent look at how shoppers respond to multiple ads.
Google Analytics has been refined with Multichannel Funnels, a feature that reports the digital path consumers take before they complete a purchase. Formerly Google Analytics only recorded the form of advertising that closed the sale, but with the improvements it …

Channel Marketing »

[26 Aug 2011 | No Comment | 665 Views]

The mobile revolution is happening and mCommerce is changing consumer behaviour in much the same way eCommerce has. With its high level of consumer acceptance, mobile marketing provides instant communication since the mobile phone is always on person and always active. There are now far more people in the world who connect through the mobile web than there are connected PC users, and so, one of the biggest current decisions for mobile marketers is whether they should build a mobile site or app, or both. MEMEBURN

Channels & Social Media »

[23 Aug 2011 | No Comment | 628 Views]

Mark Geraghty, Head of ReThink Executive, explains: “As businesses put ever bigger budgets into their online marketing efforts this role has gone from being a relatively junior to a high status role – in some web and digital media companies this is a director’s job.”
Head of Search roles, where an individual will manage Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies, has seen a 70% increase. The average base salary now stands at £75,000 per year up from £45,000 three years ago. THEGRAPEWINEMAGAZINE

Channel Marketing »

[18 Aug 2011 | No Comment | 642 Views]

Avnet Technology Solutions, the value added distributor in the Middle East and Africa region recently launched a new promotional offer for summer months to rewards its channel partners on every sale of selected HP storage and backup solutions.
The products which are available under the new summer promotional offer are selected HP P4000-Series Units for storage and HP D2D Systems for backup storage. AMEINFO