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Articles in the Channels & Social Media Category

Channels & Social Media »

[8 Sep 2011 | No Comment | 1,339 Views]

Amazon.com Inc is stepping up social media efforts after the largest Internet retailer partially missed one of the hottest technology trends of recent years.
Amazon hired a director of social media, John Yurcisin, from WPP’s (WPP.L) Ogilvy & Mather earlier this year to help the company come up with social strategies. He is the brother of Jeff Yurcisin, the general manager of Shopbop.com, an apparel retail website owned by Amazon. REUTERS

Channels & Social Media »

[23 Aug 2011 | No Comment | 628 Views]

Mark Geraghty, Head of ReThink Executive, explains: “As businesses put ever bigger budgets into their online marketing efforts this role has gone from being a relatively junior to a high status role – in some web and digital media companies this is a director’s job.”
Head of Search roles, where an individual will manage Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies, has seen a 70% increase. The average base salary now stands at £75,000 per year up from £45,000 three years ago. THEGRAPEWINEMAGAZINE

Channels & Social Media »

[11 Aug 2011 | No Comment | 563 Views]

Social media can help you to build teams and strengthen ties between employees and the workplace. When your social media strategy includes team-building tactics, it also creates a sense of cohesion, greater employee satisfaction and even productivity. In other words, social media just might be the communication tool that both employees and HR managers have been looking for. GULFNEWS

Channel Marketing, Channels & Social Media »

[30 Jun 2011 | No Comment | 638 Views]

An increasing number of small business owners are exploring Youtube to drive traffic to their websites, convert sales and engage with customers. Gone are the days when people associated YouTube mainly with fuzzy videos of cute cats or viral videos of teenagers performing in their own lounge rooms. These days, savvy business owners have branded YouTube channels and are producing content designed to turn viewers into customers. SMH

Channels & Social Media »

[30 Jun 2011 | No Comment | 776 Views]

Ogilvy Cape Town’s digital media agency, recently hosted a global summit to discuss the future of digital media as well as to share insights and best practices amongst the Neo@Ogilvy group. Attended by nine managing directors from across Neo’s 39 offices worldwide, the discussion was lead by global CEO, Nasreen Madhany and hosted by Mia Scholtz, Neo@Ogilvy’s Cape Town Managing Director. MEMEBURN

Channels & Social Media »

[29 Jun 2011 | No Comment | 591 Views]

An increasingly popular growth strategy is to engage in social media marketing. For many businesses, there is confusion on how to do so effectively. The most common complaint I hear is, “I don’t have the resources or knowledge to do social media.” Fueling that complaint is the belief that social media is an isolated marketing tactic. It’s not!
Your social media tactics should be part of your marketing plan, which should be in support of your business objectives. Another way of putting it, your “inbound marketing” (social media, search engine optimization …

Channel Marketing, Channel Programs, Channels & Social Media, Featured, Global Channels, Headline, Incentive Programs, MDF Programs, Partner Marketing, Vendor Directory »

[6 Nov 2010 | No Comment | 3,822 Views]
Cisco VP Worldwide Channel, Edison Peres, Announcing Strategies to Grow Channel

Cisco Channel Chief is calling distributors to focus on services and solutions. In an interview to trade website, he spelled out 5 point strategy to lead channel partners to new world of value added services and cloud computing.
Peres said that Cisco wants to ensure that its channel, which now accounts for 80 percent of the company’s business, evolves as the market requires partners to command new technologies and sophisticated implementation schemes.
“As Cisco moves to transitional and adjacent markets, partners will play a more important role than ever before,” …

Channels & Social Media, Featured, Headline »

[6 Nov 2010 | No Comment | 2,417 Views]
Forrester Survey: Cloud Computing Will Put 15% of Channel Partners Out of Business

Cloud computing enables compute resource sharing in a very disruptive manner. Forrester research surveyed 165 channel execs in 39 countries, and found that that although 60% of IT industry revenues are transacted by partners, some vendors had overlooked existing partnership incentive structure in the rush to build a cloud business. Research report authored by Tim Harris calls for expectation adjustments –
The survey results indicate that channel partners foresee a collision with tech vendors over managed services and application hosting and that they will insist on getting their …