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Articles in the Channel Marketing Category

Channel Marketing »

[7 Sep 2011 | No Comment | 1,360 Views]

ERP Logic, Inc. today announced that it is now a master value-added reseller (master VAR) within the SAP Extended Business program, focusing primarily on the SAP Business ByDesign(TM) solution. The prestigious title has been granted by SAP AG SAP -2.10% to the top-performing SAP channel partner in North America for outstanding contributions in the expansion of the SAP Business ByDesign solution. ERP Logic was confirmed as a master VAR during an internal meeting at SAP that focused on driving growth throughout the SAP ecosystem. MARKETWATCH

Channel Marketing »

[30 Aug 2011 | No Comment | 1,569 Views]

Teradici Corporation, the developer of the innovative PC-over-IP(R) (PCoIP(R)) protocol that enables a true PC experience for desktop virtualization, today announced its new channel partner program in support of the APEX 2800 server offload card available in December of this year. The program will support reseller partners worldwide committed to selling the APEX 2800 server offload card, and will expand on the sales and marketing resources available to resellers currently selling the company’s line of PCoIP workstation and desktop solutions. MARKETWATCH

Channel Marketing »

[30 Aug 2011 | No Comment | 1,544 Views]

Colin Giles, executive vice president of global sales for Nokia Corporation NOK, admitted that there was truly some problems with the marketing channel in China in the last few days.
Not lone ago, the marketing channel of Nokia was reported to confronted with some difficulties in China, and channel distributors of China refused to replenish stock. In addition, Nokia’s financial report for the second quarter of 2011 was far from satisfactory. The mobile phone shipments in the Chinese market was only 11.3 million sets, which was not as half of that …

Channel Marketing »

[29 Aug 2011 | No Comment | 621 Views]

Recent ABI Research indicates that retailers have already spent $220.9 million this year on mobile devices and it is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011.
With the overwhelming abundance of devices, carriers, rate plans, features and accessories available, it is easy to understand how difficult it can be for retailers to gain comprehensive point-of-sale (POS) data while at the same time maintaining a simplified shopping process for customers and providing a better in-store experience. ECHANNELLINE

Channel Marketing »

[26 Aug 2011 | No Comment | 626 Views]

Google has enhanced its Analytics software to include the digital advertising path shoppers are exposed to before they make a purchase. According to InternetRetailer, the innovation is said to improve advertising focus and help drive sale conversions as it offers a transparent look at how shoppers respond to multiple ads.
Google Analytics has been refined with Multichannel Funnels, a feature that reports the digital path consumers take before they complete a purchase. Formerly Google Analytics only recorded the form of advertising that closed the sale, but with the improvements it …

Channel Marketing »

[26 Aug 2011 | No Comment | 666 Views]

The mobile revolution is happening and mCommerce is changing consumer behaviour in much the same way eCommerce has. With its high level of consumer acceptance, mobile marketing provides instant communication since the mobile phone is always on person and always active. There are now far more people in the world who connect through the mobile web than there are connected PC users, and so, one of the biggest current decisions for mobile marketers is whether they should build a mobile site or app, or both. MEMEBURN

Channel Marketing »

[18 Aug 2011 | No Comment | 643 Views]

Avnet Technology Solutions, the value added distributor in the Middle East and Africa region recently launched a new promotional offer for summer months to rewards its channel partners on every sale of selected HP storage and backup solutions.
The products which are available under the new summer promotional offer are selected HP P4000-Series Units for storage and HP D2D Systems for backup storage. AMEINFO

Channel Marketing, Channel Programs »

[17 Aug 2011 | No Comment | 667 Views]

Fidelus Technologies, LLC, a leading provider of Unified Communications and Collaboration solutions, announced today that they achieved “Channel Customer Satisfaction Excellence” status from Cisco Systems, Inc.
Customer Satisfaction Excellence is the highest distinction a partner can achieve within the Cisco Channel Partner Program and is based on survey results captured by Cisco Systems. Fidelus will be awarded a star on its Cisco.com partner page to inform potential and existing clients of this status. PR

Channel Marketing »

[8 Aug 2011 | No Comment | 639 Views]

TouchIT Technologies Inc. (OTCBB: TUCN) a leading manufacturer of touch-based visual communication products and Ingram Micro Australia today announced a new distribution agreement designed to create availability and access to TouchIT Technologies’ interactive products in the Australian market. As part of the agreement, Ingram Micro will offer its reseller partners access to the complete range of the TouchIT products, including the TouchIT Board (interactive whiteboard) and the TouchIT Interactive LCD. BAYSTREET

Channel Marketing »

[8 Aug 2011 | No Comment | 612 Views]

PROS the world leader in pricing and revenue management software, today announced that one of Israel’s largest data-mining and business intelligence firms has joined its reseller channel. GSTAT, headquartered in Tel Aviv, is a systems integrator and operates one of Europe’s largest data-mining centers of excellence. With today’s announcement, the company also plans to add PROS pricing software to its CRM center of excellence. MARKETWATCH