Amazon steps up social media efforts, acc to Reuters
8 September 2011
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Amazon.com Inc is stepping up social media efforts after the largest Internet retailer partially missed one of the hottest technology trends of recent years.
Amazon hired a director of social media, John Yurcisin, from WPP’s (WPP.L) Ogilvy & Mather earlier this year to help the company come up with social strategies. He is the brother of Jeff Yurcisin, the general manager of Shopbop.com, an apparel retail website owned by Amazon. REUTERS
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